Samantha AlexanderFractional CMO

Fractional Chief Marketing Officer

Executive marketing leadership, without the full-time cost.

I partner with leadership teams to align marketing with business objectives, build actionable growth strategies, and turn marketing into a measurable growth engine.

Start a conversationView engagement models

Nearly 20 years across marketing leadership, strategy, and business development — balancing big-picture thinking with hands-on execution.

Abstract ivory and navy growth curves

What sets me apart

Strategic, practical, results-focused.

Business-first mindset

Marketing is not just creative — it is a driver of revenue and growth.

Data-driven decisions

Focused on measurable impact, never vanity metrics.

Collaborative leadership

Partnering closely with leadership teams and empowering internal talent.

Proven experience

Regional strategy, integrated campaigns, and scalable marketing frameworks.

Core pillars

Leadership and strategy, working together.

Leadership

Driving clarity, alignment, and performance from the executive table.

  • Strategic advisor to the CEO and leadership team
  • Coach and mentor internal marketing teams
  • Align marketing, sales, and operations
  • Manage agencies and vendors for real ROI

Strategy

Building a scalable growth engine with practical, data-driven plans.

  • 3–12 month roadmaps tied to ROI
  • Brand positioning and messaging
  • Demand generation and full-funnel optimization
  • KPI frameworks, dashboards, and performance analysis

Engagement models

Flexible ways to work together.

Light-touch / strategic

Advisory

Best for: Businesses needing strategic direction only

$3,000 – $6,000 / month

  • Monthly strategy sessions (2–4/month)
  • Marketing roadmap development
  • Leadership advisory
  • KPI framework guidance

Core offering

Fractional CMO

Best for: Businesses needing ongoing leadership + strategy

$6,000 – $12,000 / month

  • Executive-level marketing leadership
  • Strategy development & execution oversight
  • Team leadership & accountability
  • Sales and marketing alignment
  • Monthly reporting & performance tracking

High-touch / growth stage

Embedded CMO

Best for: Companies in scaling or transformation mode

$12,000 – $20,000+ / month

  • Deep integration with leadership team
  • Hands-on execution oversight
  • Team restructuring and hiring support
  • Full-funnel growth strategy
  • Weekly engagement

Optional add-ons

  • Go-to-market strategy
  • Brand refresh or repositioning
  • Campaign planning and execution
  • Event & sponsorship strategy
  • CRM and marketing automation
  • Marketing audits & diagnostics

How we work together

A clear, accountable process.

  1. 01

    Discovery & assessment

    Understand business goals, current state, and gaps.

  2. 02

    Strategy development

    Build a clear roadmap and prioritized initiatives.

  3. 03

    Execution & leadership

    Lead the team, guide execution, ensure accountability.

  4. 04

    Optimization & growth

    Track performance, refine strategy, and scale results.

Who I work with

  • Growth-stage companies without a senior marketing leader
  • Organizations ready to scale but lacking strategic clarity
  • Businesses with underperforming marketing functions
  • Leadership teams needing sales and marketing alignment

Let’s build a marketing engine that drives growth.

Whether you need strategic guidance or hands-on leadership, I can help you turn marketing into a measurable growth driver.

Request an introductory call